Poundland is planning to roll out a further 150 Pep & Co shop-in-shops in the UK, Ireland and France over the next year, as the value chain vies for a larger slice of the fashion market.
In the expansion, Pep & Co will open its first stores outside of the UK.
By the end of 2018 it will be in more than 300 locations, transforming it into “a major high street fashion player”.
Poundland will open the first of more than 30 Republic of Ireland Pep & Co concessions in its Dealz stores before Easter – the first will open in Blanchardstown in Dublin on 23 February.
The retailer plans to open shop-in-shops in Poundland’s five Dealz stores in France, and 11 new locations in Scotland.
Pep & Co’s managing director Adrian Mountford said: “This Christmas we sold over a million more items than we did in our whole first year of trading from standalone stores. Thanks to our partnership with Poundland – and now Dealz in the Republic of Ireland – we’re set to double in size over the coming year, helping us to drive economies of scale to keep prices low, helping make Poundland an increasingly popular new fashion destination”.
Poundland’s UK & Ireland managing director Barry Williams added: “Who would have thought 12 months ago that we would make Poundland a must-stop fashion destination?
“Well, we’re turning that ambition into reality and, by the end of this year, with over 300 shop-in-shop fashion stores, we’re set to become a major fashion player.”
Pep&Co, which is owned by Poundland’s parent company Steinhoff International, currently has 170 stores and concessions in the UK – 140 of its concessions are in Poundland stores.