Pep&Co will open 50 shop-in-shops in Poundlands in around 100 days, building on its launch in 2015 when it opened 50 full-line own-brand stores in 50 days.
Pep & Co product in Poundland’s Chilwell Park, Nottingham, store
Pep&Co began trialling select products in some Poundland stores in November. Both Pep&Co and Poundland are backed by South African retail billionaire Christo Wiese.
The shop-in-shops will offer women’s, men’s and kids’ wear. They will join the existing portfolio of more than 60 standalone Pep&Co stores.
The first shop-in-shop will open in Hanley, Staffordshire, on 3 February, followed by:
- Slough Farnham Road
- Kings Heath
- Great Yarmouth
- Clacton on Sea
- Coleraine, Northern Ireland
- Londonderry, Northern Ireland