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Pep&Co echoes launch challenge with Poundland rollout

Pep&Co will open 50 shop-in-shops in Poundlands in around 100 days, building on its launch in 2015 when it opened 50 full-line own-brand stores in 50 days.

Pep & Co product in Poundland's Chilwell Park, Nottingham, store

Pep & Co product in Poundland’s Chilwell Park, Nottingham, store

Pep&Co product in Poundland’s Chilwell Park, Nottingham, store

Pep&Co began trialling select products in some Poundland stores in November. Both Pep&Co and Poundland are backed by South African retail billionaire Christo Wiese.

The shop-in-shops will offer women’s, men’s and kids’ wear. They will join the existing portfolio of more than 60 standalone Pep&Co stores.

The first shop-in-shop will open in Hanley, Staffordshire, on 3 February, followed by:

  • Rhyl
  • Southampton
  • Woolwich
  • Wembley
  • Gillingham
  • Dudley
  • Slough Farnham Road
  • Kings Heath
  • Ilkeston
  • Norwich
  • Luton
  • Great Yarmouth
  • Nuneaton
  • Truro
  • Portsmouth
  • Halifax
  • Clacton on Sea
  • Neath
  • Orpington
  • Norwich
  • Ipswich
  • Huddersfield
  • Coleraine, Northern Ireland
  • Londonderry, Northern Ireland
  • Uxbridge
  • Cheltenham
  • Paignton

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