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Pep&Co makes top-level hires

Pep&Co has hired former Jack Wills merchandising director Richard Fawdry to the role of interim managing director, and outlined its intention to appoint former Bain & Company consultant Mark Elliott as its new MD ”when the time is right”. 

Fawdry most recently worked at Jack Wills as its merchandising director, before he was replaced by David Wertheim in August 2017.

Richard has also held merchandising and commercial director roles at both Tesco and Primark.

Elliott launched Pepkor UK, the parent company of Pep&Co, alongside former Asda boss Andy Bond in 2015. He is currently a non-executive director at Pep&Co.

A document sent by Poundland parent company Pepkor’s chief operating officer Sean Cardinaal said of Fawdry’s appointment: “After much thought, we’ve taken the view that it’s going to be critical over the next few months for Mark Elliott to stay in his current role at Pepkor Europe. Mark is playing a pivotal role working closely with Steinhoff and we all expect that focus to continue over the next six months.

“This is an interim appointment of the kind that Richard has specialised in his recent career – it is still our intention, when the time is right, for Mark to take up the role of Pep&Co MD.”

Meanwhile Style Group Brands commercial director Sarah Morgan has been appointed as its new merchandising director.

Morgan’s role will take effect on 14 May. She worked at Style Group Brands for five years from April 2013, latterly as commercial director.

In this role, she oversaw a 110-strong team covering merchandising and trading, warehouse operations, sourcing, technical and international and new business development for its brands Jacques Vert, Precis Petite, Windsmoor, Eastex & Dash.

She also worked at cycling, run and triathlon etailer Wiggle, and spent 13 years in merchandising and trading roles at Tesco and George at Asda.

Cardinaal said: “Sarah and Richard will both will play key roles as we develop our business to take advantage of our extended footprint, as we become a serious player in UK fashion.”

The news comes as Pep&Co’s managing director Adrian Mountford and trading director Cathy Haydon prepare to leave the value fashion retailer in May.

Mountford and Haydon will depart after overseeing its latest tranche of shop-in-shop openings in Poundland, which will see the retailer expand to more than 150 locations in the UK, Ireland and France.


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