Pep&Co, the new value chain from former Asda boss Andy Bond and former Tu at Sainsbury’s boss Adrian Mountford, is to create 500 new jobs across England, Wales and Scotland at the end of August.
Backed by £20m initial investment, the company will open an initial 50 new stores in a six-week burst starting in July. It is recruiting for store manager and sales roles, as well as 40 positions at its head office in Watford, Hertfordshire.
A further 40 roles will be created by its distribution partner Clipper Logistics in Swadlincote, South Derbyshire.
The first Pep&Co store will open in Kettering, Northamptonshire, at the beginning of July, followed by others in locations including Bristol; Burton-upon-Trent in East Staffordshire; Birkenhead in Merseyside; Ellesmere Port in Cheshire; Boscombe in Dorset; Eastleigh in Hampshire; Corby in Northamptonshire; Hemel Hempstead in Hertfordshire; Maidstone in Kent; Redditch in Worcestershire; West Bromwich and Yardley in the West Midlands; Hull in Yorkshire and Warminster in Wiltshire.
Bond said: “Over the past few years, we Brits have been falling back in love with our high streets by shopping in smaller locations at stores offering real value. My ambition is that Pep & Co will be the first true town-centre fashion value store, able to build on the example of new value food and general merchandise retailers.”