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Pep&Co to expand into Ireland

Value clothing brand Pep&Co has agreed a deal with Irish discount retailer Dealz to open concessions in some of its stores.

It is planning to open a them in a “significant number” of Dealz’ 60 stores in the Republic of Ireland, the business said in a statement.

An announcement on where they will be located is expected in January. 

In the UK Pep&Co prices range from £5 for trainers to £12 for jeans, and the business said it plans to follow a similar pricing model in Ireland.

The British retailer, which is owned by Poundland’s parent company Steinhoff International, currently has 170 stores and concessions in the UK – 140 of its concessions are in Poundland stores.

A Poundland spokeswoman said: “The arrival of Pep&Co to Ireland will bring a new and affordable alternative for savvy Dealz customers who love a bargain. 

”Pep&Co, offering a full range of men’s, women’s and kids’ fashion offers the same ‘amazing value’ that’s already at the heart of the Dealz offer.

“The introduction of Pep&Co will be a boost for Irish retail, underscoring Dealz continued commitment to the Irish economy as it continues to expand and develop its offer for Irish customers.”

Dealz said it will share more information on the roll out early in 2018.

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