Pepe Jeans Group is considering selling off the business in a deal that could value it at more than £500m.
The business, which also owns menswear retailer Hackett, is thought to have called in advisers from Morgan Stanley to look at options. A sale of the two British brands could fetch €700m (£553.6m) and private equity firms including KKR, Permira, CVC and PAI are interested in acquiring the company according to The Telegraph.
Pepe Jeans Group has annual earnings before interest, taxes, depreciation and amortisation of €60m (£47.46m).
The denim brand is known for its high profile celebrity campaigns and has enlisted well known faces including actress Sienna Miller, footballer Cristiano Ronaldo and models Alexa Chung and Cara Delevigne to front its collections.