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Pepe Jeans signs Alexa Chung as new face

Celebrity TV presenter Alexa Chung has been signed as the face of Pepe Jeans London for spring 2010.

The campaign, which was shot by photographer Tom Munro, will run in a variety of media including fashion magazines and on London bus side advertising for the duration of the spring season.

The campaign featuring Chung, along with male models Tom Guinness and Boyd Holbrook, will also be incorporated into retailer point of sale material.

Chung joins a list of celebrities to have fronted ad campaigns for Pepe Jeans London including Kate Moss, Jason Priestley, Sienna Miller and Ashton Kutcher.

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