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Pepperberry unveils first marketing campaign

Womenswear brand Pepperberry has invested £200,000 in its first advertising campaign, which runs from now until the end of August.

Pepperberry was set up four years ago as the sister to lingerie label Bravissimo, offering women with fuller bra sizes on-trend clothing. The ‘Pepperberry Style’ campaign emphasises its focus on design.

It will feature on buses and the underground in central London and digital billboards in Manchester. Advertising will also appear in women’s consumer magazines including Mail on Sunday’s You, Hello and Red, as well as across social media channels.

Pepperberry worked with creative agency Makalu, media agency MEC, Toast PR and Fast Web Media on the campaign.

Prices for Pepperberry’s summer collection range from £29 for a jersey top to £95 for an evening dress. The brand offers clothing in sizes 8 to 18, with three different fits to choose from to suit different cup sizes: Curvy, Really Curvy and Super Curvy.

It is sold via Pepperberry.com and 22 high street stores across the UK.

@KirstyMcGregor

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