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Exclusive: Peregrine to open London flagship

British heritage brand Peregrine is planning to open its first flagship store, Drapers can reveal. 

The 1,400 sq ft store will open in London’s Covent Garden this September.  

Peregrine’s core customers are men aged between 30 and 65, but it also has a smaller womenswear offer. Its main lines are knitwear and outerwear. Retail prices range from £75 for knitwear to £350 for a jacket.  

It does not have any standalone stores, but is distributed in more than 10 countries, including the US and Japan. It has around 80 independent stockists in the UK, including Fishboy PZ, Assembly and Wolf & Badger.

Peregrine’s transactional website accounts for 10% of its total sales. It plans to relaunch the site in September. 

Peregrine was established by family-run manufacturer JG Glover in 1956, but went out of production after the factory closed in the 1980s.

In 2005, it was revived by eighth-generation family member and managing director, Tom Glover, who went on to reopen the factory in Manchester. 

Every stage of producing all its items, from “design to the finishing stitch”, has been executed in the UK.

Glover said: “I’m always pushing for Made in England and trying to bring manufacturing back into England. Our factory is based in England and we spin the yarn ourselves. This eliminates the waste factor as well as supporting the local industry. It also benefits customers because it means there is a quick product turnaround time.” 

Peregrine won the first Buyers Den pitching event in London on 18 March 2015

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