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Personality counts in world of celebrity style

Over the past 10 years as a fashion stylist, I’ve prepped, steamed, styled, pinned and clipped the nation’s darlings for a variety of media fabulousness and I can extend my artistic responsibilities to art directing, casting, presenting and men’s grooming.

I draw my inspiration for my celebrity clients from menswear catwalks, advertising campaigns, editorials and the streets of London. I keep my ear to the ground for potential new home-grown collaborations to inspire me, and to keep things fresh. I’m always interested in working directly with designers, and I value my partnerships with key brands.

A number of my stylist/client relationships have developed into genuine friendships, and as a result of their personal requests my TV portfolio has expanded. TV styling draws on a wide range of abilities, and is not solely about a keen eye for fashion. Well-honed negotiating skills are every bit as important as a fashion fix. Executives, producers and directors all have their own ideas on their talent’s ‘look’. One of my roles is to balance these with the colour of a set, the particular show’s vibe, my own artistic eye, the all-important budget and my clients’ personal preferences. It’s a bit like juggling chainsaws.

With a brief in hand and budget in my pocket, I’ll hit the road and my contacts and work at my styling magic.

I mix strong elements of style, the season’s palette and get inspiration from customers at coffee and cake shops, creating key looks that are subtly on trend. I liaise directly with specific brands or borrow samples from PR companies. Once I’ve prepped I’ll usually arrange my costume fitting a week before a show begins. The stylist studio at Selfridges is where I take my celebrity clients. This is the hub of my creative solutions, where I pull together the looks I feel will meet everyone’s criteria.

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