Animal rights campaign group Peta has launched a new hard-hitting ad campaign accusing consumers who buy animal products of being complicit in their deaths.
The editorially-styled images show fashion-conscious consumers wearing furs and skins assisting in the slaughter of animals. The shots are accompanied by the slogan, ‘When you buy, you become part of it’.
According to a press release issued by Peta: “People who buy and wear exotic skins or fur might as well be holding the clubs and knives themselves.” It claims that some animals that are killed for their fur are electrocuted, poisoned or gassed or have their necks broken.
Peta associate director Mimi Bekhechi said: “Every year, millions of animals – including bears, alligators and zebras – are violently killed for their skins and body parts.
“Peta’s new ads point out that every single person who buys a jacket, a handbag or shoes made out of an animal’s skin contributes to the demand for exotic-skins and pelts, and supports some of the bloodiest industries on the planet.”
The ads aim to encourage consumers to sign a pledge on the Peta website to be 100% cruelty-free.
The ad campaign was created by Lowe Singapore.