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Peter Werth bolsters sales team

Menswear brand Peter Werth has appointed former a Paul Smith sales executive to its growing sales team.

Lee Jubb joins the brand after ten years of working at Paul Smith managing footwear and more latterly the PS collection. In his new role he will manage the growth of the brand in the Southern and Midland territories targeting more premium accounts.

The appointment comes as Peter Werth announces it is to open a standalone store in Earlham Street, London and is also to launch a collaboration with Nutters of Savile Row for autumn 13 at London Collections: Men in January.

Head of sales Paul Batista said: “Lee’s appointment is indicative of the changing nature of our business and distribution. He possesses the level of experience required to communicate the brands proposition and positioning to our target audience”.

Readers' comments (1)

  • The timing of this is interesting due to Mike Ashley potentially buying a majority stake in HOF. That has been the one of the main reasons why Indies - especially higher end ones - will not touch PW with the proverbial barge pole because HOF often discounts the brand, therefore there is no real reason for an Indie to take it on board because there would be no exclusivity and no credible margin.

    If Ashely takes charge at HOF, discounting will be more widespread, making the chance of PW getting into premium accounts even more difficult. The only realistic chance PW and Jubb of obtaining higher end accounts is if PW pull out of HOF, (a store that they should never have gone into in the first place)

    While this might hurt financially in the short term, at least Indies will be able to get good margins (remember those), raise the profile of the brand and therefore avoiding it being another '90's' brand that hits the buffers (as it has done before) of which several of been bought by Ashley.

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