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Peter Werth opens store in Melbourne

Peter Werth has opened its first Australian standalone store at 216 Chapel Street, Prahran in Melbourne.

The 900 sq ft shop, the designer’s second store, will present the British brands entire collection.

Peter Werth managing director Peter Lynes said the Melbourne opening was a “natural step” for the brand.

“We have been in the market for two years now. Melbourne is one of the most cosmopolitan cities in the world and there is a real synergy and empathy between the sartorially conscious British and Australian consumer.”

He added: “The store will incorporate the full collection, introducing the footwear and accessories range as well as our point of view on materials, styling, sound and smell. In time it will become the full Peter Werth sensory experience – allowing us to explore every facet of the brand.”

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