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Peter Werth scraps stores and concessions

British menswear brand Peter Werth has scaled back its physical retail offering by closing its stores and concessions, Drapers has learned.

As a result, several people have left the business, although it is not clear how many have departed.

A source close to the situation told Drapers the business needed to rein in its bricks-and-mortar offering in the face of tough market conditions. 

He said: “For the past five to six years the brand looked to promote [its product] through retail channels, particularly through House of Fraser, its own stores and online. But this unfortunately hasn’t proved economically viable, so it has been decided to come out of all retail.”

Peter Werth will continue to operate its own website and will be stocked on House of Fraser’s website. 

Its website currently lists two stores in Covent Garden and Eastcastle Street in London, as well as concessions with House of Fraser, Sole Trader, Schuh, Topman and independents Banana Connection and Ice Menswear.

British designer Peter Werth founded the namesake brand in 1975, in Islington, north London.

In 2015 the brand told Drapers it planned to expand its retail presence in the UK by opening stores in key cities and targeting premium independents.

At the time, Peter Werth operated a store on Earlham Street in Covent Garden, as well as 30 concessions in House of Fraser, and another in Topman’s flagship on London’s Oxford Street.

The brand went into administration in 2011, placing 70 jobs at risk. JD Sports then acquired the brand, intellectual property and stock of Brand Acquisitions, the business behind Peter Werth and contemporary womenswear brand Pink Soda for an undisclosed sum, saving 68 jobs at Peter Werth concessions.

Readers' comments (2)

  • The original owners of the brand were are class act and has the nous that only the subsequent owners could dream of. In its hay day, it was a great brand for the Independent sector - They sort 'inspiration' from Premium brands of the day, but placed enough of their own stamp on to make the designs their own and worked with their agents, who were allowed input and an opinion, which is rare to find these days.

    Peter Werth is an old Labrador, which was full of beans in its younger days, but the arthritis has long since set in and there is only the humane option left.

    Every dog has it's day.

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  • A few people have left the business? All the retail staff across the concessions and stores were made redundant. It was more than a handful. The final stores and concessions closed last month. And the wholesale accounts had their orders cancelled for AW18. Unfortunately the brand doesn’t exist any more except in clearance form. This was explained in every store and by everyone involved. Please check your information as this affect many more people than ‘a few’.

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