Independent department store Peters in Huddersfield will relocate to a smaller store in the Yorkshire town at the end of January.
Family-owned Peters is currently located at a 20,000 sq ft four-storey store at 25-31 King Street and will move to a 10,000 sq ft two-floor store at 27-29 Packhorse Walk.
Peters was established in 1982 and is currently owned and run by David Whittle and his wife Caroline. Three generations of the Whittle family have worked at the store.
The existing site offers shoes, handbags, accessories and young fashion on the ground floor and interiors and classic fashion on the first floor, with further womenswear ranges, swimwear and lingerie on the second floor. The basement floor stocks luggage and discounted ranges. There is also a 135-seat coffee shop.
Brands stocked include Planet, Moda in Pelle, Radley, Joules, Benetton, Jacques Vert and Edinburgh Woollen Mill.
The new store will focus more on accessories and handbags, while the clothing offer will be considerably reduced.
“The fashion end of the business has been extremely difficult recently and we will reduce our clothing offer, with a number of our concessions, as a result,” said David Whittle. He declined to say which concessions would be axed.
He continued: “We went down the concession route three years ago and we have struggled with it, so this is a mutual decision which will allow us to focus on what is going well.
“Moda in Pelle, for example, has been fantastic for us and that will form the basis of our footwear department, alongside brands such as Padders and Van Dal. Our handbag business is also very good.
“We will still have a clothing offer to start with, but it will be considerably smaller.”
Peters will start by moving the coffee shop this week and plans to have the new store open by the end of the month.
Whittle said that 40 Peters-employed staff will move to the new location.