Phase Eight has appointed James Williams to the role of director of marketing and online trading, Drapers can reveal.
Williams will join Phase Eight next week from Jigsaw, where he has worked as head of online trading and digital marketing for the past two years.
Before that, he spent more than eight years at Marks & Spencer in various roles, including store manager, senior finance and operations manager and online trading manager for food.
Williams replaces Louise Salt, who left Phase Eight in March to set up her own ecommerce consultancy.
In his new role, he will be responsible for accelerating the growth of Phase Eight’s online channels and ensuring a consistent customer experience across the brand.
He will also oversee the digital growth and development of Phase Eight’s plus-size sister brand Studio 8, which launched in July 2015, and that of womenswear brand Damsel in a Dress, which was acquired by Phase Eight’s parent company TFG London in February. TFG London also owns Whistles.
Phase Eight CEO Ben Barnett said Williams was joining at a “pivotal time” for the womenswear brand, which is investing in growing its online turnover – already more than £50m.
Williams said he was confident all three brands could deliver on “significant ambitions for growth” despite the well-documented headwinds in the fashion sector.