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Phase Eight ramps up international expansion

Mainstream womenswear retailer Phase Eight is upping its focus on overseas growth with its first stores in the United Arab Emirates set to open this month.

The womenswear retailer plans to open seven stores in the region this month and next, locating the majority in Dubai.

This year it also has plans to open more concessions and stores across another 30 locations in Germany and Switzerland, while its overseas expansion is expected to continue “over the next few years”. Phase Eight opened its first overseas stores last year, launching in Switzerland with four stores and opening seven concessions in Germany.

Phase Eight is also ramping up its online capabilities and will launch a mobile site before summer.

A spokeswoman for the chain said: “International growth is a key focus for Phase Eight over the next few years, and we recognise a significant opportunity to build our presence globally, through a multi-channel and multi-format approach.

“The pace of expansion has been ambitious but a resounding success.”  

Phase Eight will open its first West End store this month, which will showcase its new store design and trade over two floors in St Christopher’s Place, off Oxford Street.

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