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Premier Kids was awash with bright colours, from candy cane pinks and paisley prints to spots and stripes and all things nice


Girlswear brand Sulk, part of the Banner Childrenswear Group, targets an older age range than its sister brand Little Darlings. Sizes are available for ages two to 12, but the core target market is about six years old. Ruffles, layers and mix-and-match prints and stripes give the collection a bohemian feel, while sherbet colours keep things appropriately youthful. Prices from £14 to £52.

0161 474 8000,


D'Arcy Brown thrives on a classic look that stands out from the rock or boho themes elsewhere. For boys there are argyle sweater vests, checked shirts and wide-wale corduroy trousers, while girls get pleated skirts, simple shift dresses and cardigans with a Yorkie-dog print. The Wiltshire brand's range includes nightwear and 1950s-style dressing gowns. Prices from £7 to £20.

01980 635230,


A French brand aimed squarely at the gifts market, Berlingot encompasses playtime separates for boys and girls through to soft toys and accessories. The baby range features romper suits in quirky colour combinations, such as a lime and red Japanese print. For kids up to age eight, good-quality denim, knit tops and corduroy jackets have matching hats and mittens. Prices from £14.

01484 842948,


German brand Whoopi, part of the Hucke Group, features a sporty collegiate vibe, but is less streetwear-inspired than its sister brand More & More. This season sees Puffa gilets layered over rugby striped knits and cargo-style corduroys for boys, while in girlswear printed corduroy ruffles dress up denim skirts. Whoopi is for children aged three months to 14 years. Prices from £6 to £25.

020 7907 1649,


Infancy, designed by Essex husband and wife team Adele Holgate and Jason Horsford, offers tailoring and smart velour dresses for girls. Asymmetric hems, furry collars and box pleats all feature, but the effect is one of classic good design rather than gimmicks. Stand-out pieces are the double-breasted coats and cropped trousers trimmed in satin. Prices from £11 to £45.

01702 712554,


Leicester-based clothing company Joules has given its kidswear collection, now in its second season, a more fashionable twist, moving away from its equestrian roots. The mix-and-match styling teams stripy vests with polka-dot capri pants for girls. Boyswear features the signature rugby T-shirts and cotton poplin shirts with cowboy prints. Prices from £1.75 to £19.

01536 274333,


Dutch brand Barbara Farber has built up about 130 accounts in the UK and Republic of Ireland over the past five years. The range has become more fashion-focused through slimmer fits, with stand-out pieces including layered dresses and fake fur-trimmed parkas. The baby range targets ages three months to two years, with the mainline from two to 14 years. Prices from £7 to £25.

North: 0141 552 5970, South: 020 7253 1414


Ducky Beau, based in the Netherlands, has been selling in the UK for the past five years, with accounts in House of Fraser and middle-tier independents. The colourful, fashionable but practical collection has graduated to more fabric interest for autumn 07, such as cotton twills and more detailing, and is aimed at ages newborn to eight years. Prices from £8 to £50.

01772 619 917,


Inspired by Madonna's kids' book of the same name, the hotly anticipated English Roses brand had one of the busiest stands as it made its UK debut. The 75-piece girlswear collection ranges from printed tops based on images from the book, to tartan jackets, paisley print dresses and a white parka embroidered with roses. The range is aimed at two- to 13-year-olds. Prices from £12 to £35.

01772 603912,


Japanese denim brand Evisu's autumn 07 kidswear collection has increased the crossover with its adult range, with a retro biker influence prominent on embroidery on both denim jackets and jeans. The collection includes a range of accessories, and the Evisu gull logo features on many of the kids' T-shirts, knits and hoodies. Prices from £4 to £45.

020 7292 0500,


US-based brand Lipstik boasts mostly the same design team as English Roses, so the styling is very similar, but at lower price points. The collection is a lot wider than its stablemate and offers accessories and footwear as part of its fashion-forward theme. Embellishments are a key feature of the range, which is aimed at two- to 13-year-olds. Prices on application.

01772 603912,


French label Marese has about 150 accounts in the UK for its boyswear and girlswear. The colourful range includes babywear, junior boys and junior girls styles. Red check jackets and skirts, along with applique T-shirts and striped leggings combine to create a collection that mixes the formality of tailoring with a playful bohemian attitude. Prices from £13 to £34.

020 8741 5982,


After making its mark with its cheeky slogan T-shirts, London brand No Added Sugar has launched its first full kidswear range for autumn 07. A 1940s meets punk theme features the trademark rabbit and bones logo on wool coats and parkas, along with dark fairytale print motif tops and subtle slogans for newborn to eight-year-old boys and girls. Prices from £10 to £60.

020 7226 2323,


French label Repetto, which also supplies classic ballet clothing and footwear, has been gaining popularity in the UK over the past four seasons, and now has 20 accounts. Influenced by dancewear, the collection is developing a broader appeal among parents who want their little girls to stand out from the crowd. The range includes tops, dresses and knits. Prices from £15 to £21.

020 8741 5982,


As the name suggests, French brand Week-end a la Mer has its roots in nautical styles for boys and girls from three months to six years. Candy-striped knit tunics with matching tights stand out in girlswear, while for boys navy rugby stripes are matched with a bright yellow raincoat. There is also a good selection of knitted hats, mittens and scarves to coordinate. Prices from £5 to £14.

00 33 55 77 02 526,


Danish brand Me Too goes all out on details such as animal patches, rick-rack and oversized buttons for boys and girls up to age 10. Camouflage trousers for girls are mixed with prints and embroidery in pink and orange, and boyswear features sky blue and orange. Me Too has expanded its outerwear range to include thermal clothing for the transitional period. Prices from £3 to £50.

South : 07796 006010, Midlands/north: 07850 443016


For the kids of parents who are still hitting the music festivals, Danish brand Okker-Gokker translates oversized patched pants and zip-up tops into kidswear aimed at newborns up to 12-year-olds. Kooky colour combinations include lime with brown or purple, and pink striped with a deeper red. Everything is fabricated in velour and ultra-soft corduroy. Prices from £10 to £15.

07769 785522,


Kicokids is a relatively new US brand debuting in the UK this autumn. The range, for boys and girls aged two to 12, is anchored by knitwear and woven cotton in periwinkle and green prints. Gathers and ruffles show up in unexpected places, such as on the neckline of a boxy jacket. The 200-piece range has been picked up by New York indies Calypso and Scoop. Prices from £5 to £60.

020 8687 0330,


Now in its second season in the UK and with just 20 accounts, Danish brand Phister & Philina is a good bet for indies looking for quirkiness. Shying away from ultra-brights, the brand goes for rose, greys and browns, and puffy trousers with a gathered cuff are a particular favourite. Sizes range from newborn to 10 years for girls and six months to seven years for boys. Prices from £5 to £20.

01935 826 071,


French Connection picks up mini-me trends from its adult range, such as smock tops, rock 'n' roll striped knits and skinny jeans. Girlswear has a moody palette of dark purple and brick red with shots of grey and yellow. For boys, streetwear looks come to the fore with dark jeans, logo hoodies and down gilets with retro stripes. French Connection kidswear is for ages two to 16. Prices from £5 to £50.

020 7036 7200.

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