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Pineapple plunges into administration

Dancewear brand and retailer Pineapple has gone into administration.

Financial advisory firm Duff & Phelps has been appointed as the administrator of DME Fashion, which trades as Pineapple.

No one was available for comment as Drapers went to press.

Pineapple has stores in Crawley, Milton Keynes, Hatfield, Watford, Bluewater and Brighton. It is not known whether these stores will continue to trade throughout the administration. Its stockists include Debenhams, Very, New Look, M and M Direct, and Littlewoods.

In its most recent accounts, which cover the year to March 31, 2012, Pineapple had net debts of £2.4m. This was a 38% rise from the previous year, when net debts stood at £1.74m.

The business has its origins in the Pineapple dance studio, which was founded by Debbie Moore in 1979 in Covent Garden, London.

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