The number of UK buyers at kidswear show Pitti Bimbo grew 10% for autumn 13’s edition despite a drop in the overall figure.
The show, which took place in Florence from Janaury 17 to 19, saw the total number of buyers drop 10% to 7,200 compared to last autumn’s edition largely as a result of a decline in domestic attendance.
A total of 158 UK buyers visited the show. while more than 400 attended from Russia - a 19% increase on last year, marking the most significant performance. Turkish buyers grew by 12.6%.
Raffaello Napoleone, chief executive of Pitti Immagine, called the latest show a “good edition”.
He added: “The foreign markets – some of which are expanding rapidly, with excellent performances from the more established markets, as well as those which have only just begun to enter the world of quality fashion – appear particularly lively and are acting as a driving force for Italian companies whilst the domestic panorama continues to suffer due to low internal consumption, as well as the intense restructuring of the retail industry that has been going on for several seasons.”