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Pitti overseas buyers up 8%

The number of foreign buyers at menswear trade show Pitti Uomo rose 8% for its spring 13 edition.

The Florence show, which ran from June 19 to 22, received visits from almost 17,800 buyers, with 7,400 coming from overseas. In total there was more than 30,000 visitors over the four days of the show.

The tradeshow said visitors from the UK increased slightly to 560, although it did not disclose how much attendance was up by. It said the UK was the third highest attending foreign country. The number of Japanese visitors soared 30% to 874 and the number of Russian visitors increased by 20%.

However the number of Italian visitors dropped by 16%. Raffaello Napoleone, chief executive officer of organiser Pitti Immagine, said: “This is a difficult time for Italy, especially in terms of consumption. The fashion distribution system is changing rapidly and will continue to do so. Independent retailers, one of the historic strengths of Italian fashion, will continue to be an essential pillar of the system, but with fewer stores, albeit larger, more structured, offering wider-ranging proposals .The stores that are most attentive to innovation and public tastes will grow, those that are able to offer more services and span new technologies and new media.”

He added: “The attendance figures for Pitti Uomo will continue to reflect these changes: I am not at all worried, I am a realist and I believe that it is healthy to have a few shakeups now and then. I continue to be convinced of our country’s fortitude, our ability to react, and I believe that we will come out of this with a very different set-up than in the past.”

Napoleone also said there had been a “very positive atmosphere” at the show.

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