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Pitti starts well but snow hits flights

Despite an uncertain trading outlook, exhibitors and visitors at premium menswear show Pitti Uomo were in positive mood going into the autumn 10 buying season.

Footfall on the first day of the fair felt slow, but picked up on the second day as buyers from retailers including Oi Polloi in Manchester, Start in London and Midlands mini chain Pockets, plus teams from department store Harrods and discount chain TK Maxx, made the trip.

However, as Drapers went to press it appeared unlikely that many UK buyers trying to travel to Florence for the last two days of the fair would be able to make it after heavy snow closed key UK airports - also stranding some of those buyers already at the fair as flights back to the UK were cancelled.

Simon Carter, owner of the eponymous menswear tailoring and accessories brand, said: “The upbeat mood at the show follows on from stronger trading in the last quarter of 2009. There is now more appetite among buyers.”

Douglas Hood, sales manager for tailoring brand William Hunt, added: “A lot of influential UK buyers have returned this season. It’s been a positive mood and no one is doom-mongering.”

Trends at the show included Americana-inspired checked shirts and cable-knit jumpers. On shirting, stripes, checks and washed-out finishes were key.

Pitti ran from January 12-15 at Fortezza da Basso in Florence.

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