The organisers of both Pitti Uomo and London Collections Men (LCM) are expecting increased turnouts, despite the two shows clashing for the last time this season.
This edition will see a one-day overlap. LCM runs from June 15-17, while Pitti takes place on June 17-20.
LCM will take place at The Hospital Club and Victoria House in central London. There are 71 designers exhibiting in the showrooms, nine more than in January, and 62 catwalk shows on the schedule. There will be six catwalk newcomers at LCM this season, including Moschino and Turnbull & Asser.
Press and buyers from more than 33 countries have confirmed attendance. Organiser the British Fashion Council would not confirm attendance numbers, but told Drapers they “are up on last year, both in terms of UK and international buyers”.
Pitti is expecting to welcome 30,000 visitors to the Fortezza da Basso in Florence, in line with last June, with up to 19,000 of these expected to be buyers. There will be 1,085 exhibitors, up from 1,050 last year, of which 88 are British - the second-largest nationality after the host country.
Pitti Immagine chief executive Raffaello Napoleone said: “There are conceptual differences between the events. Pitti is where you can find accessories, formalwear, contemporarywear and trade craftsmen. We have everybody. LCM is developing its own distinct concept.”
The UK Fashion and Textile Association’s Paul Alger, who is leading the Pitti British delegation, agreed. “London is now a really positive, experimental event. It’s carved out a strong niche as a catwalk-led event for emerging talent. Florence is very much about the business and putting buyers in front of exhibitors – Pitti and Paris remain where the menswear orders are written.”
Label Ada+Nik has shown at LCM for the past three seasons. “LCM as a movement is growing and we plan to continue to showcase our work there,” designers Ada Zanditon and Nik Thakkar said. However, it is also showing in Paris, citing a more commercial nature. “We wish to continue and accelerate growth. Paris serves as a platform for this from a sales perspective.”
Nathan Blumenfeld-James, one of the designers of for LCM newcomer Early Morning Rebel, said: “Presenting at LCM will give us the exposure to spread the message about our label. In future we will look at presenting our collection in Paris and Italy, but this season our total focus is London.”