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Pitti Uomo foreign buyer numbers soar

Pitti Uomo has said that the number of foreign visitors to the January edition of the menswear trade show soared by 9% on the last edition, indicating a strong sense of recovery.

Foreign buyers at the show which took place in Florence from January 11 to 14, came from about 100 different countries, and while the number of visitors to the show was about the same as at the last edition at 23,100 buyers, some 7,700 were from abroad.

The number of buyers from the UK increased by 27% at the January edition of the show and there were double digit increase in the number of buyers from Japan (+ 23%), Spain (+ 17%), France (+ 11%), Turkey (+ 19 %), South Korea (+ 24%) and Russia (+ 40%).

There were also increases from Brazil, the Middle Eastern countries - where the number of buyers from the United Arab Emirates almost doubled - and nearly all of the emerging markets.

Pitti W – the womenswear precollection show – was attended by around 4,400 visitors.

“We have been perceiving a sense of optimism and a desire to get going again here at Pitti Uomo”, said Raffaello Napoleone, chief executive of Pitti Immagine, the tradeshow organiser.

He added: “Pitti Uomo doesn’t end here: in just a few days’ time the first pilot edition of E-Pitti – the new digital fair project - will be online: Pitti Uomo will continue to present the exhibitors’ collections in the virtual world, multiplying opportunities for contacts and business.”

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