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Pitti Uomo gets off to slow start

Italian menswear trade show Pitti Uomo opened this morning but the usual barrage of international buyers did not arrive leaving exhibitors facing an uncertain four days.

The overall mood among British exhibitors at the Pitti Uomo event was one of cautious resilience despite challenging trading conditions.

Dougie Hood, sales director at tailoring firm William Hunt, said: “We have done our job, produced a fabulous collection, held on to our prices and opened our shop window to the world by being at Pitti Uomo. Whether the buyers turn up is unknown.”

Simon Carter, founder of contemporary menswear brand Simon Carter, said: “I expect my hardcore of regular customers to be here and will be happy if orders hold steady. We usually pick up four to six new customers but this season, I will be happy with three.”

Notable absentees from the exhibitor list at this, the 76th edition of Pitti Uomo, include Italian tailoring heavyweights Canali and Pal Zileri, as well as troubled British heritage brand Aquascutum.

Pitti Uomo runs until June 19 in Florence, Italy.

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