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Pitti Uomo kicks off and welcomes international buyers

The 87th edition of Pitti Uomo in Florence opened its gates this week to a healthy influx of international visitors.

Exhibitors Drapers spoke to on day two of the four day schedule (Jan 13-16) echoed positive reports from the menswear event’s organisers that overall attendance was up 45% year-on-year on the opening day.

Brands showcasing collections inside the Fortezza da Basso said they had spoken to buyers from as far as Chile and Brazil.

Confidence ran across retailers, brands, buyers and press and even a brief shower in the afternoon was unable to dampen the mood.

Hardy Amies trading director Nick Preston said: “It’s really busy and feels massively up on last season. Everyone thought yesterday would be flat because of London Collections: Men but from 9am until the end of the day we couldn’t move from the stand – both current customers and new brands. We have had our target customers from every continent on our stand within 48 hours, and it shows the quality of the people coming here and the seriousness of the buyers – people are coming to do business.

“We have seen a lot of Japanese, Koreans, Chinese, Americans, Germans, and buyers from the Middle East as well as an Indian delegation,” he added.

Johnstons of Elgin sales director Oliver Platts said: “We are seeing similar numbers to last year which is really positive. We don’t write a huge amount of orders here as we have showrooms around the world, but it’s good to meet our existing customers and show them the menswear collection and it’s been very positively received so far.

William Tusting, director of Tustings, said: “Pitti is great for worldwide exposure, we like the international nature and quality of the buyers here. There is a very high quality of buyers this year. We have already taken one big order.”

William Church, joint managing director at Joseph Cheaney & Sons, said: “Yesterday was pretty solid for us, the visitor numbers are well up on this time last year. We have mostly seen buyers from China, Japan and a lot of Europeans, alongside a few Brits. There are a lot of key buyers here.”

The biannual menswear event is running a week later than usual (January 13-16), avoiding a clash with London Collections: Men for the first time.

Drapers will continue to report daily from Pitti Uomo. For all of the latest coverage go to https://www.drapersonline.com/pittiuomo

Readers' comments (1)

  • London Collections so sorry, didn't see or meet 1 single buyer from Korea, Japan, Germany, Middle East or Indian. They must have been hiding or is London not that important to the Major Buyers. Would love to read a reply from some one who shows in both cities.

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