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Pitti Uomo organisers bullish despite Zegna exit

The organisers of Pitti Uomo are confident the show will retain its importance on the menswear buying calender despite the departure of key exhibitor Zegna from the January edition.

Raffaello Napoleone, chief executive of Pitti Uomo organiser Pitti Immagine, said that Pitti remained the international starting block for launching the men's collections and said he had plans for two new projects for next January to help strengthen the fair.

Last week Italian menswear brand Zegna, one of the biggest exhibitors at Pitti Uomo, confirmed it would not show at the fair in January. Instead it will focus on showing its collection to buyers in its new Milan showroom which opens in the next month. Pitti suffered a similar blow last year when Hugo Boss pulled out of the fair.

Napoleone said: "It [brand departures] has happened in the past and will continue to happen in the future, that important names choose alternatives to fair participation."

He added: "Pitti Uomo has consistently tailored itself to this type of 'arrival and departure' and has used it when planning its own strategies and this, in turn, has been transformed into dynamism and the renewal of the overall exhibition offer in terms of growth."

Napoleone pointed to the new Touch! and Fashion District sections as proof Pitti was evolving successfully.

"To the Gruppo Zegna, our best wishes and hopes that the successes achieved with Pitti Uomo over the last thirty years continue to bear even better fruits with the new formula they have selected, " he added.

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