Menswear trade show Pitti Uomo has released the datelines for its next four autumn editions, in a bid to ensure fewer clashes with other shows.
The last edition of the event took place from January 8 to 11, however for 2014 the show will be held from January 7 to 10. The following three years Pitti Uomo will return to the January 8 start date, fixing the show in the schedule as far as 2017.
For the autumn 13 editions Pitti Uomo clashed on two days with London Collections: Men, with LCM taking place on January 7 to 9, putting it almost head-to-head with the well-established Florence event, which ran from January 8 to 11.
Chairman Gaetano Marzotto said: “The international calendar of men’s fashion has entered a phase of great change due not only to the entry of new subjects but also to the jamming of the mechanisms that for decades had regulated the time-plan of these dates.
“In 2014, as had already happened before, we would have had to postpone everything (Florence, Milan, Paris) by one week, in order for Pitti Uomo not to open on the day following the Epiphany, and therefore not too near the Christmas holidays, with the ensuing difficulties for companies, set-up mounters, and even for buyers. “
Marzotto said organisers had informed those working on the London, Paris and Milan shows to inform them of the dates.