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Pitti Uomo wraps up

UK visitors were few and far between at the autumn 09 edition of Pitti Uomo, the Florence-based menswear show which comes to a close today.

Marks & Spencer, Asos, TK Maxx, Moss Bros and Flannels were among retailers at the show, although exhibitors said that the number of independent retailers had dropped significantly on last year.

Harvey Nichols, Selfridges and John Lewis were notable absentees from this season’s event, while other retailers sent smaller teams for shorter stays.

Colchester department store Williams & Griffin was among visitors. Buyer Charlie Peel said: “I still like to come to the show to get a feel for what’s going on and maybe find something new, and to make sure that we haven’t missed anything.”

“I usually have some budget for something new because I like to try them out in the store. This season I’ll probably spend less on that but I will still do it, because it’s important to have something new, especially in this economic environment.”

Several exhibitors reported that the mood of UK retailers that did come to show was generally upbeat despite the economic downturn, following a better than expected Christmas.

Jason Gerrard, agent for Baumler, said: “There’s definitely quite a positive atmosphere and I think retailers that are here are willing to try some new things.”

However, he added: “It’s a little disappointing that there aren’t a lot of new ideas or trends here that will translate that well to the UK.”

On tailoring, key looks continued to include slimmer fit blocks with shorter jackets. Shirts sported stripes of varying widths or checks of different sizes. Other key trends were tartan and wet-look puffa jackets.

Readers' comments (2)

  • Although the show was quiet it wasn't terrible by any means. There were some big names missing but there was still some business done in Florence. It's to be expected that trade shows might take a bit of a knock given the climate but they are still worthwhile for me in picking up new things and networking and sharing ideas with other retailers.

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  • Thank you to all the retailers who attended, it was worth it!! There were lots of others not mentioned, so thank you for the effort.
    Shame about the exchange rate.!!!!
    Business written from Russia, Japan, Middle East and the States, so not all doom and gloom,promise!

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