Pitti Uomo saw a drop in the number of buyers attending from the UK compared with last January, despite an overall increase in attendance.
The 85th edition of the Florence trade show, which ran January 7-10, saw 554 UK buyers register, down from 587 last year and 573 in 2012. British buyers were overtaken by those from Turkey, although the US saw the biggest increase in turnout, up 10% on last year. The number of Italian buyers rose 4%.
In total there were 20,800 registered buyers, up from 20,450 last year, and 30,000 visitors overall. More than 1,100 brands exhibited their autumn 14 collection.
Chief executive of Pitti Immagine Raffaello Napoleone said the figures were “extremely gratifying and we are filled with enthusiasm about the June 2014 fair”.
Napoleone added: “Among both the vendors and those who staged special events, we found a desire to grow, to strengthen their presence on existing markets and to conquer the new and emerging ones that sent many quality buyers to the fair. We also saw that there was considerable teamwork among the vendors and retailers, ready to meet the needs and desires – and problems - of the many and different consumers that make up the market.”
He highlighted the energy and enthusiasm of those at the fair, suggesting the overall rise in visitors was “a sign that the confidence pendulum is swinging the right way for us too.”