Trade show Pure London has joined forces with retailer and PLFM organiser Gerard Levy to launch a section called Premium Footwear at Pure’s spring 16 edition in August.
Levy will work with Pure’s head of footwear and accessories Vicky Ogden to organise Premium Footwear.
A number of brands have already been lined up, including Camper, Chie Mihara, Alberto Zago, Homers and Castell.
It will complement the existing line-up of more than 100 footwear brands, including Geox, Fly London, Unisa, Esska and Birkenstock.
Levy, who owns footwear independent Spice London, which has two stores in Primrose Hill and Islington, north London, launched footwear trade fair PLFM in 2014.
He said: “Joining our show with Pure London will be an absolutely perfect match for everyone. I’ve always maintained a great relationship with the team at [Pure organiser] i2i Events Group, so to be asked to create their brand new premium footwear section was an easy decision.”
The next edition of Pure London will take place on August 2-4 at London Olympia. Levy confirmed PLFM will no longer take place, meaning its final edition was on February 2-3 this year.
i2i Events Group is owned by Top Right Group, which also owns Drapers.