Plus-size womenswear etailer Navabi has caused a stir on social media, after commuters on the London Underground were being handed cards calling them a “fat, ugly human” by a group that claims to “hate and resent fat people”.
NHS worker Kara Florish said she had been handed a card on the tube and called the action “hateful and cowardly” and said it could potentially upset people struggling with confidence.
Plus-size blogger Bethany Rutter, who works as an ambassador for Navabi, saw the events unfold on Twitter and decided with the team to counter the actions with a positive message.
The Germany-based etailer, which began targeting the UK at this start of this year, produced “You look great” cards to hand out, which were deliberately unbranded and did not mention size or gender, to hand out at Oxford Circus station.
Navabi also tweeted that if someone could find the woman that received the initial ‘fat shaming’ card, it would give her a £500 gift card.
The etailer also registered the domain name Overweighthaters.com and are using it to display positive messaging.