London Collections: Men kicks off today with more than 60 designers set to show at the event, hosting buyers from more than 17 countries.
The menswear event, held at The Hospital Club in London, will run from January 7 to 9 with big-name designer labels Alexander McQueen and Tom Ford heading the bill for the first time.
British heritage brand Hardy Amies has also joined the schedule this January after moving its show from Milan.
LC:M will officially launch with an event hosted by David Cameron at 10 Downing Street, celebrating London Collections: Men and British menswear.
This is the second time LC:M has taken place after the inaugural show launched last June.
The British Fashion Council (BFC) has bolstered its social media strategy for LC:M with its standalone site to host all digital content over the three days.
The show comes as menswear is undergoing a revival.
According to consumer research agency Mintel, the UK market grew 3.2% during 2011, and was worth £9.9bn by the end of the year. It is predicted to grow a further 16% by 2016.