Owner Paul Platt said Newcastle-under-Lyme would be a successful location for the business. “Review Fine Outfitters had a history of being very successful and did really well in that site. I don’t think it went into liquidation because of lack of demand from consumers,” he said. “Newcastle-under-Lyme is a great town and could do with some new brands.”
As well as the Newcastle-under-Lyme store, Review also closed its other store in Hanley, Staffordshire, in February.
Platt added that he had further expansion plans for Pockets. “I’d probably look to open another store in two years in the Midlands, but we don’t want to become too big,” he said. “We’re trading well – up 15% on last year – because we’re very customer service-oriented. I think we’re picking up business from other shops that are struggling in these tough times.”
Platt said the new store will have its own signature look, but will be in line with the rest of the chain.
Pockets has stores in Worcester, Hanley in Staffordshire and Nantwich in Cheshire, as well as two shops in Shrewsbury in Shropshire. It also has a Paul Smith at Pockets store in Shrewsbury.
The retailer plans to launch a transactional website in the autumn.