Polish footwear chain Rylko will open its first store in the UK later this month, Drapers can reveal.
The retailer, which was founded in 1964 and has 120 stores in Poland and Vietnam, will open a 700 sq ft store in the former Crew Clothing unit at 52 High Street in Marlow.
The Buckinghamshire town was chosen because of its affluent customer base, and rents and business rates are lower than in London.
Rylko UK directors Gary Walford and Harras Naeem are the official distributors of Rylko here. They plan to open one to two stores a year, targeting British families as well as the 1 million Polish expats who have settled in the UK.
The Marlow store will feature between 170 and 180 footwear styles, 70% of which will be aimed at women and 30% at men.
The brand has several in-house labels, including Estima, Rylko Relaxed, Rylko Man, Hashtag RKO and Rylko Classic. All products are made with leather in the company’s factories in Poland.
Retail prices start at £60 for slip-on flats and range up to £200 for boots.