East London boutique hotel 40 Winks will open a pop-up showroom for designers during London Fashion Week.
The hotel is inviting applications from clothing and accessories designers who want to show their collections close to the main event at Somerset House in central London.
40 Winks has been used as a fashion shoot location by British and American Vogue, Tatler and Harper’s Bazaarmagazines.
The 40 Winks hotel is charging £400 + VAT per day, or £1,800 + VAT if booked for the full five days, which the organisers said would include promotion through an international press campaign. Interested designers should call 40 Winks on 0207 790 0259.
London Fashion Week takes place from September 18-23 2009.