Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

‘Pop-ups bring personality to the high street’

Claire Harper, Founder of kidswear etailer IndiaCoco

As our business continues to grow, we are focusing on exciting retail opportunities to complement our online store and farm shop concession at Blacker Hall Farm near Wakefield.

We’ve been surprised at the number of opportunities there are in West Yorkshire, and one of the most inspiring is Wood Street Market in Wakefield.

The new initiative is a community-led event that takes place monthly throughout the summer. Retailers and brands have been ‘popping up’, drawing in crowds and adding personality, theatre and excitement to Wakefield’s empty shop units.

We’ve really enjoyed working with a talented group of likeminded people who have executed a quality community event. It has also been very encouraging to see local independent businesses working in partnership with the local council and landlords to make this event a great success.

The response to IndiaCoco’s Wood Street pop-up has been fantastic, and it is exciting to receive the keys to a shop and transform it.

Displaying our collection of vibrant, quality ‘Best of British’ brands really helps to bring our IndiaCoco name to life.

Having a pop-up shop gives us the opportunity to deliver outstanding customer service one to one and demonstrate
the warmth, passion and commitment that shine through in everything we do.

The landscape of retail is constantly changing and it’s hugely inspiring to see councils pulling together with landlords, small businesses and local people to support new, emerging etailers like IndiaCoco.

This project is a great example of what can be achieved by bringing together talented, passionate people who share
our values and energy, creating something truly fun for the whole community. If there are similar events going on where you live, we’d love to hear about them.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.