Original Penguin has opened an outlet centre in Portsmouth, prompting at least one local retailer to drop the brand as a result.
The Perry Ellis-owned brand opened the store at outlet centre Gunwharf Quays this week (September 26).
A spokeswoman was unable to confirm the store’s size but said it would offer “the full Original Penguin lifestyle”.
She told Drapers the move came as part of its Europe-wide retail strategy, which would see the launch of further standalone stores in the UK and on the continent.
“The objective is to both offer the full Original Penguin lifestyle and to increase our geographical reach,” she said.
However, at least one stockist in Portsmouth said it would drop the brand as a result of the opening.
The store owner, who wanted to remain anonymous, said: “It’s a real shame because Penguin has always done so well for us, but there’s no point if people can go half an hour up the road and get it on discount.”
Original Penguin opened its first Scottish store in Aberdeen last year, as part of what it called an “aggressive” retail strategy in the past few years. It opened its first UK standalone in 2009.