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Positive first season for Platform

Premium footwear tradeshow Platform has won over exhibitors and buyers for its debut edition, with many brands picking up new independent stockists.

The exhibition, which took place on February 9 and 10 at the Westbury Gallery on London’s Conduit Street, was attended by labels including Chie Mihara, Audley, C.Doux, Coclico, Avril Gau and Megumi Ochi as well as others.

Guy Hudson, owner of premium indie Lynx Womenswear in Harrogate, said there was a “nice flow” to layout of the tradeshow.  “It’s definitely more inviting than the Hilton, the central location is great. We’re here to see C. Doux today but we’ll also be taking a look at the other brands on show. Early indicators are all positive,” he said.

David Martinez, owner of shoe brand Zinda, said Monday was particularly busy with British buyers. “Platform has been a great experience. I prefer this kind of intimate location to the big shows. We’ve written orders with a number of independents so we’re happy.”

Jose Moran, sales and marketing director of Spanish label Ras, agreed. “It’s one of those bets as with the first show you never know how it will turn out, but the mix of brands attending is great. Depending on dates for next season we will definitely be attending,” he said.

Sales agent for Italian label uno8uno Diego Rossi added: “We’ve picked up three new independent accounts which is great. We have a small presence in the UK so it’s a brilliant way for us to test the market and see the reaction from British buyers to our product.”

Platform organiser Gerard Levy told Drapers he already had brands enquiring about showing next season.

“The first day was quiet but we were inundated from first thing on Tuesday morning. The reaction from buyers and brands has been fantastic. We are looking into doing a section specifically for British brands next season as there really is no other premium show for them to attend. We ‘ve already had Kurt Geiger and a few others making inquiries.”  

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