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Positive Micam but date clash concerns arise again

Brands praised the 80th edition of Milanese footwear trade show Micam this week for its strong turnout of international buyers, but there were renewed concerns about dates overlapping with other shows in February 2016.

Micam, which ran from September 1-4 at Fiera Milano, will hold its next edition from February 14-17. London trade show Pure will run from February 14-16 and Las Vegas footwear show Platform will take place from February 16-18.

Last year, brands were frustrated by clashes between Micam, Moda in Birmingham and Platform, which took place between February 15-19.

Jonathan Matthews, commercial director of Drapers Footwear Award-winning Solillas, which shows at Micam, Pure and Platform, said: “Someone needs to bang their heads together. We had a great show at Pure this season and Micam has been busy for us, so it’s a shame they are running at the same time next season.” He has yet to decide which to attend in February.

Jonathan Church, co-owner of British brand Joseph Cheaney, which shows at Micam every season, said: “They need to stop messing around with the dates. During the February show it will be half-term across Europe. They need to be careful. Micam is an important show for us, but they can’t be arrogant about it.”

David Corben, managing director of Steptronic, which shows in Vegas and Milan, said: “It’s crazy. I don’t see why they can’t get together and sort it out. Micam is good for us; we see people from Sweden, Europe and Australia that we wouldn’t see otherwise, so we will have to work it out logistically.”

Some said the aisles were not as busy in Milan this season compared to previous shows, but brands told Drapers buyers were writing orders.

Barker managing director Alan Pringle said: “Tuesday and Wednesday morning were quiet, but it picked up after that. I’m happy with what we’ve done; Micam is one of our best shows. We’ve written orders with Ukrainian, Chinese and Korean buyers.”

Richard Utting, European sales manager for British footwear business Loake, said: “The beginning of the show was a bit quiet, but we saw good customers. Those that are here are quality people, not time-wasters.”

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