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PPR ups the ante on environmental matters

French luxury group PPR has introduced environmental and social five year targets across its brands as the company looks to reduce and manage its social and environmental footprint.

PPR, the company behind Gucci, Stella McCartney and Alexander McQueen, has created an environmental profit and loss analysis which will help it identify ways to reduce the environmental impacts from the sourcing of raw materials, processing, manufacturing, and distribution.

Key areas of focus are the reduction of CO2, waste and water; sourcing of raw materials; hazardous chemicals and materials; paper and packaging; and its supply chain.

As part of the next phase of its sustainability programme, PPR has also acquired a 5% stake in carbon conservation business Wildlife Works Carbon.

Chairman and chief executive officer Francois-Henri Pinault said: “Our pursuit of operating on a more sustainable level across all areas of our business is integral to our business plan and to the longevity of our businesses. The next five years are pivotal and we now have a clear view of what we want to achieve, and the actionable targets we need to take to get us there.”

He added: “We are confident that this type of innovative, sustainability-driven approach will ultimately generate new business revenues from sustainable products and services and create new business models for us as a group.”

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