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Prada launches new online store

The Prada Group has launched a new ecommerce platform in China, and a global rollout is scheduled to follow by the end of January 2018.

The relaunched website features a new design, improved mobile-first navigation, “personalised concierge services” – including a virtual assistant chat option – and a wider product choice.

Chiara Tosato, general manager and digital ecommerce director at Prada, said: “The launch of the new website in China is important progress against our group digital strategy, which is based on three pillars: driving online sales through our new ecommerce platform globally, developing an omnichannel shopping experience that integrates different ways of buying, and increasing our investment in digital communication.”

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