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Premier Kids kicks off in optimistic mood

Kidswear trade show Premier Kids opened its doors yesterday and visitors and exhibitors were optimistic about autumn 08.

Linda Morton, owner of V-Elvet in Durham, which saw sales grow 10% on the previous year, said: "It's been a good show. It's very much in line with last year and doesn't change much season from season. I think we'll pick up a couple of new brands and we're sticking to the same budget as last season."

Charlotte Morissey, owner of Giraffe & Me in Wiltshire, said Premier Kids was still worth the visit. "It's a good show for picking up new labels and keeping up to date with the market," she said. "It would be good if there were more brands exhibiting here with a gifting offer, as grandparents are some of my best customers."

Morissey will launch a transactional website this month, highlighting the increased importance of ecommerce to the kidswear market.

Kate Holden, agent for Oh Baby London said: "About 50% of the buyers we've seen have been internet-only businesses. A couple of my customers closed down their shops because of high rents. If they had an internet offer to support the bricks and mortar, maybe they would have been able to save their business."

Georgina Bruce, sales executive for Pepe Jeans London, said: "The show has been very good so far. The stronger businesses are spending marginally more this year. There's no catastrophe in the market."

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