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Premier Kids nurtures ethical mix

Premier Kids is planning to strengthen its organic and fair trade brand mix after a positive reception at its most recent exhibition. Brands new to the show included Little Green Radicals, Aravore Babies, Bamboo Baby and Cottonpeople. A Premier Kids spokeswoman said: 'Buyer demand for organic and fair trade brands will continue to grow in summer 07, and Premier Kids will be the key event for buyers to source organic and fair trade ranges.' The show is organised by Drapers publisher Emap Retail.

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