The Premium Group, organiser of Berlin trade shows Premium and Seek, has bought streetwear exhibition Bright for an undisclosed amount.
Bright founders Marco Aslim and Thomas Martini have sold their shares to Premium Group, but they will continue to act as managing directors of the show.
This season Bright was located beside menswear show Seek at Arena Berlin for the first time, a move that was welcomed by buyers and brands alike.
Following the acquisition, the shows will remain independent but will exhibit at the same time and location every season.
Jörg Arntz, chief operating officer of Premium Group, said: “With the influential [mainly womenswear show] Premium on one hand and Bright and Seek on the other we are strengthening Berlin’s reputation as a fashion hub while taking the lead with a powerful, progressive menswear selection.”
Martini added: “In addition to the personal connections it brings the group the necessary support to develop Bright in close collaboration with Seek into the leading European trade show for sports and streetwear.”