Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Premium zone added to Pure London

Trade show Pure London will launch a dedicated zone for premium brands at its next edition on August 1-3 at London Olympia.

Three brands, all of which are new to Pure London, have already signed up to show in the premium zone.

Danish brand Best Behavior was established by designers Marie Ørberg and Malene Brøchner and offers relaxed silhouettes in simple colours with unusual cuts and details.

Mardi Jeudi from France will show its collection of soft jersey tops and chunky knitwear, while Italian label Stefanel will show its feminine designs, which have an urban edge.

Pure Premium will be located in Olympia’s Pillar Hall and will provide a showcase for 12 companies, some of which may be agencies that bring more than one brand.

The zone has been developed to cater for brands that would not normally show at Pure and may not show at luxury exhibitions such as London Fashion Week.

Gaby Ferri of The Gallery Clothing Agency, which distributes Stefanel, said: “Pure represents a great opportunity for us to meet many buyers that could be really interested in Stefanel. The visibility that the event guarantees is exactly what we are looking for, in a time when we are watching the UK market with much focus and big expectations for our wholesale expansion.”

Readers' comments (1)

  • Premium is now almost sold out. Current signings include Stefanel
    Best Behavior
    Mardi Jeudi
    Anonymous by Ross + Bute
    Betty Jackson Two
    Antik Batik
    Hilda Maha
    Katarina Rimarcikova
    Gisele Paris
    Patrizia Pepe

    Hope to see you there!

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.