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Pretty Green hails strong Christmas trading

British menswear brand and retailer Pretty Green enjoyed a strong Christmas trading period, with sales up across the board.

Pretty Green spring 16

Pretty Green spring 16

The business, founded by former Oasis frontman Liam Gallagher, achieved total group sales growth of 16.5% for the six weeks to December 31 2015, while like-for-like sales were up 15% compared with last year. International sales climbed by 24%, while online sales rose 27%.

Chief executive Richard Ralph added that Pretty Green had experienced particularly strong performance from its pureplay online wholesale customers, but did not provide figures.

Since launch in 2009, Pretty Green has built a retail network of 30 locations across own stores and concessions throughout the UK and Japan, and around 120 wholesale accounts globally.

Ralph said the results are “a reflection of [the business’s] investment in further developing the awareness of Pretty Green in the UK and internationally”.

“Growth was recorded across all our channels to market, but we saw a particularly strong performance from ecommerce through both prettygreen.com and our pureplay online wholesale customers,” he added.

“The positive feedback to [the autumn 16] collection combined with the Q1 trading performance and the start to Q2 means we remain confident we will continue to deliver growth in 2016.”

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