Young fashion brand Pretty Green has opened its much-anticipated pop-up shop at 57 Carnaby Street, London.
The 2000sq ft store has two floors and sells a range of exclusive one-off pieces as well as the Pretty Green Black Label and Green Label spring 10 collections.
The basement area features a panoramic image of the label’s founder, Oasis frontman Liam Gallagher, on Brighton beach and a Lambretta Li 150 series 3 replica scooter.
Gallagher chose Carnaby Street for the first Pretty Green pop-up shop because the brand is inspired by the art, music and culture of the 1960’s, when the street was in its heyday.
It opened to the public on Friday.