Young fashion brand Pretty Green will open the doors to its first standalone store tonight - a pop-up shop on Carnaby Street, London.
The 2000sq ft store has two floors and sells a range of exclusive one-off pieces as well as the Pretty Green Black Label and Green Label spring 10 collections.
The basement area features a panoramic image of the label’s founder, Oasis frontman Liam Gallagher, on Brighton beach and a Lambretta Li 150 series 3 replica scooter.
Gallagher chose Carnaby Street for the first Pretty Green pop-up shop because the brand is inspired by the art, music and culture of the 1960’s, when the street was in its heyday.
Gallagher will open the store, called Pretty Green Temporary, tonight at 57 Carnaby Street, London and it will be open to shoppers at 11am on Friday.