Menswear brand Pretty Green opened a new 1,400 sq ft store at Westfield London on Thursday and will open a further 1,600 sq ft store in Spitalfields Market on Tuesday December 9.
Pretty Green was launched in 2009 by Oasis frontman Liam Gallagher and operates 17 stores in the UK (including the new ones), five in Japan, online and over 100 wholesale doors.
The new stores will stock the full Pretty Green range including the Green Label casual collection and the Black Label tailoring line.
Pretty Green also plans to launch six concessions within House of Fraser in spring 2015, including Belfast, Exeter and Middlesbrough, and the brand will be available on the department store’s website.
As part of the company’s expansion plans, Pretty Green hired former UK and Ireland managing director of G-Star, Pierre Darnton, in the new role of head of international business and wholesale in October. His role will be to continue to build on the success of the Japanese stores in Asia and look for opportunities to grow the brand internationally.
“We are extremely excited to be opening two new Pretty Green stores in London, taking our total store portfolio to 17 for 2014,” said Richard Ralph, chief executive. “We will continue to search for appropriate opportunities as we look to drive further expansion, both in the UK and internationally.”
The company has also relocated its London head office to a larger space in King’s Cross to support further UK growth plans.